Supply chain coordination under retail competition and advertising dependent demand

Demand and cost disruptions and coordination of the supply chain under advertising level dependent demand

We investigate advertising level, pricing and production decision problems in a supply chain when demand and cost disruptions occur simultaneously. The channel consists of one manufacturer and one retailer where demand depends on retail price and advertisement expenditure. We examine the case in both cooperative game and non-cooperative Stackelberg game.

Supply Chain Coordination under Price Competition

In the recent years, significant changes have taken place in the business environment. Among the many factors, globalization of business, proliferation of electronic marketplace (e-market), increased market competition, awareness of customers, and increased demand for the value added products/services have largely contributed to the change in the shift. The changing business scenario has compel...

Beating the Accuracy Trap: Overinvestment in Demand Forecasting and Supply Chain Coordination under Downstream Competition

We study supply chain contracting with investment in demand forecasting under downstream competition. Supporting some recent industry observations, we show that under common pricing schemes, such as wholesale price or two-part tariff, downstream firms overinvest in demand forecasting. Analyzing the bounds and determinants of overinvestment, we demonstrate that the wholesale price and two-part t...

Retail Supply Chain Coordination and Collaborative Optimization

The retail industry plays an important role in the economic development of the world. The Collaborative Planning, Forecasting and Replenishment (CPFR) solution can coordinate the business process between the retailers and manufacturers in the retail supply chain and got its applications in many world-renowned retailers around the world. In this paper, CPFR coordination process and its applicati...

Supply Chain Coordination when Demand Is Shelf-Space Dependent